01 - In a medium bowl, gently toss the sliced strawberries with 2 tablespoons of granulated sugar, if using. Set them aside to macerate while you prepare the waffles.
02 - Preheat your heart-shaped waffle iron according to the manufacturer's instructions, ensuring it reaches the optimal cooking temperature.
03 - In a large mixing bowl, whisk together the all-purpose flour, granulated sugar, baking powder, baking soda, and salt until well combined.
04 - In a separate bowl, lightly beat the eggs. Then, incorporate the milk, melted butter, and vanilla extract, mixing thoroughly.
05 - Pour the prepared wet ingredients into the bowl with the dry ingredients. Stir just until combined; avoid overmixing. A few small lumps in the batter are acceptable.
06 - Lightly grease the hot waffle iron with nonstick spray or a brush of melted butter. Pour the appropriate amount of batter onto the iron (refer to your waffle maker's specifications) and cook until the waffles are golden brown and crisp. Repeat this process with the remaining batter.
07 - While the waffles cook, combine the heavy whipping cream, powdered sugar, and vanilla extract in a clean bowl. Whip until soft peaks form.
08 - Arrange the freshly cooked heart-shaped waffles on individual plates. Generously top each waffle with the macerated strawberries and a dollop of the whipped cream. For a finishing touch, dust with powdered sugar if desired.